Black Friday online sales are up 26% over last year according to comScore. A great start to the holiday shopping season for ecommerce websites and online retailers. According to comScore 50 million Americans where online shopping on Black Friday this year, thats up 35% from previous years. Strong sales have been attributed to early advertising online from top retailers.

Getting ahead in your online advertising is a strong plan to have a great holiday season if you sell products or services online.

Online shoppers are taking advantage of early offers including holiday gift wrapping and expedited shipping. Many online retailers are getting ready for a strong Cyber Monday, one of the largest online retail days of the year.

Contact Us To Learn More About Starting Your Online Advertising Today – 855.678.6929

<< Learn About Internet Marketing | Get Your Free Website Analysis >>

Why is Social Media so important? One of the major benefits of conversing with your customer through Social Media is to gain Customer Loyalty. Utilize social media through Facebook, Twitter, Youtube can help you get valuable customer insights, engage you’re your customers and interact with them on a level unlike any other media.

So why is Customer Loyalty so important? According to the Customer Service Institute, 65% of a company’s business comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied.

Losing a customer is even more expensive. According to studies by the Technical Assistance Research Programs Institute, 91% of unhappy customers will never again buy from a company that has displeased them; they will also voice their dissatisfaction to at least seven other people.

Benefits of customer loyalty

A mere 5 % increase in customer retention can result in a 75% increase in customer value according to Fred Reichheld, author of “Loyalty Rules”.

Benefits include:

·  grab more sales from existing customer base

·  help spread word of mouth marketing

·  identify product/service problems earlier

·  improve profitability

·  provide a competitive advantage

How will you get customer loyalty

Finding Loyalty: Any business wishing to gain customer loyalty needs first to identify important customers and understand their customer’s behaviors. Focusing your engagement on these things customers feel are important will help you identify with the customer.

Social Media Management: Employee loyalty is so important for customer loyalty – they are the front line. If your employees are loyal to your brand the customer will see it. Be sure to educate your employees on proper etiquette when engaging in social media on behalf of your company.

Opt My Biz can assist you with your marketing consultant needs.

The beginning of the year is always full of excitement and promise to reach your business goals, but if you don’t have a plan or strategy for success, those goals will not be fulfilled and you’ll find yourself at the end of 2011 with no results.

With our expertise, we can build you a precise plan for your online marketing needs that is guaranteed to get you the results you need to see in 2011. We offer online advertising packages, strategic media buying and planning. Whether you are looking for direct marketing or company branding, we can tailor a media plan that is right for your business. Don’t let 2011 pass you by, call us to find out how we can help you launch your year off right, and help your business grow.

Call Us Today: 855.678.6929

To learn more about Opt My Biz please feel free to visit our website at OptMyBiz.com

About Opt My Biz
We are a growing marketing firm based in Orange County, California. We serve both large and small clients with full internet marketing services including Pay Per Click Advertising, Search Engine Optimization, Web Analytics, Media Buying and Media Planning.

Whether you are a fan of Google or not; Google keeps coming up with new features and inventions for their advertisers to help increase customer engagement and showcase your products easier. One of the feature that I really like is Site Links. Site Links are the few small links that Google displays below your text in the search network.

Anyone can setup site links, however to qualify for your ads to display site links, you must have high quality scores. Also, the links you display for your ads must be direct links to your website and your should be one of the top positions in search results. If your ad is able to display, you may show up to 4 links back to your site.

What are the benefits of site links?

• Its a great way to showcase different products/services pages from your site
• It will help your visitor navigate easier to your site – by choosing the direct page they would like to view
• Gives visitors more than one option for a landing page
• Allows you to show multiple pages that might be more relevant to what they are looking for
• Average 30% improved click through rate – improved quality score and ROI!
• Makes it easy for companies seasonal sales or products because you can change out the links quickly to showcase your seasonal products and switch them back when the season ends

Site links give your visitors a better user experience. What more could you ask for: happy customers. Thanks Google!

The following are step by step instructions on how to create a filtered profile in Google Analytics.

Open the Analytics account you want to create a profile in.

Click - +Add a New Profile

Read more »

ok, here is my 1st post on how to read adwords campaign data separately from Organic in Google Analytics. As I mentioned before there are 2 ways to do it, in this post I will show you step by step how to create advanced segments in Google Analytics.

Creating Advanced Segments in Google Analytics:
Assuming that you have already auto-tagged your campaign.

Go into the profile where you want to create an advanced segment.
Click – View Report on Profile

Read more »

Some of our clients have been asking, so we’re giving you step by step instructions on how to:

Read Adwords Campaign Data (separately from Organic, etc.) in Google Analytics

There is 2 ways you can do it in Analytics. You can create a new profile and add filters to it or by using advanced segmenting.

Read more »