Search Engine Optimization Strategy

We will form an in depth analysis and give you a full report on our findings. First, we’ll evaluate your business potential, plan the next move and setup your goals. Then we will follow-up on your goals to be sure we are on the right track and to get you a maximum ROI.

No matter the size or industry of your business we design each campaign using the same steps. Our process works in 4 stages, each stage is different and they are designed as follows:

Analysis Stage:

Opt My Biz does a full analysis of your website including keyword search, phrase search, content search, link structure, and others. We do a full research on your competitors to find areas where you can get ahead. After our full analysis, we create detailed plan including goals for your campaign. The main goal for this stage is to define areas that need improvement and help us to understand your business and your vision. We will define how we can combine them to get the most successful return on investment possible. We will determine the status of your website in the main search engines. “To move forward, you need to look at the past and the current to get better results.”

This stage involves critical steps to ensure success:

Setup goals: Opt My Biz believes that setting up goals to achieve is the first step in marketing campaign success. After understanding your vision and know what you are trying to accomplish for your business, Opt My Biz will help you to determine the goals for your campaign.

Website analysis – Vision: Opt My Biz knows how important it is to be on the same page as our clients, so we want to fully understand your vision for your business. We will research your business and website, evaluate your website’s current status, and analyze your content relevance. In this step, Opt My Biz will look at the following critical points:

Content relevance – does your content match and attract the right customers?
Link structure – evaluate your internal site link setup
External linking – no one knows the formula that search engines use to evaluate page ranking but everyone knows how important external linking is in increasing your website popularity and that quality and relevant links determine your page ranking.
Site map – determine if your website is easy for major search engines to navigate

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Competitive Analysis – a full analysis of your competitor’s keywords, content and phrases, will help us to set you apart from your competition.
Keyword and Phrase research: This is an essential part of designing a campaign for your website to rank well in major search engines. Targeted keywords and phrases will convert visitors to sales, for this, Opt My Biz uses the latest tools and technologies to find the right keyword and phrases that will bring success to your website.

Research each keyword by its efficiency index – how successful it is based on the search volume and competition
Choose keywords based on its relevancy and efficiency
Then we track each keyword within the search engine rankings
Follow-up with your keywords on a weekly basis when we run ranking reports to make sure we are focused on the right keywords to get you the best results

Opt My Biz will present a planned proposal and strategy for your business in defined areas that need improvement and provide you with recommendations. After your approval of our findings, we move to the next stage:

Creation/Implementation Stage:

Design - Market - Visibility - Reach - Sale

Opt My Biz believes this stage is the core of the campaign. Without the right experience, knowledge, dedication and tools, all the analysis, preparing and planning will not allow you to reach the goals and success you are expecting. Opt My Biz takes the creation/implementation stage serious – first, we will dedicate an account manager who will be available to you if you have any questions or concerns and keep you updated in the process by either phone, email or face to face meetings. Second, we will provide you with regular reporting with your campaign’s progress and results.

One or all of the following points will be involved in the creation/implementation stage:

Manipulate or create new fresh content that will be the most relevant to your website that will maximize organic search results
Keyword/Phrase identification and placement will get you the most out of the campaign and will be best to select relevant keywords and phrases to your website that have high demand and low competition
Link structuring – create a high quality link campaign that is used to increase your popularity among the major search engines through inbound links from high ranking websites
Sitemap creation – create and implement sitemaps where it will allow search engines easy navigation through your website
HTML and CSS recoding – create or manipulate current header, meta and title tags with keyword emphasis throughout your pages to allow search engine indexing.
Viral campaigns – create campaign in major networking sites that will drive exposure, brand awareness, traffic and future revenue in a relatively short amount of time.
Blog development – create keyword enriched content topics that will drive traffic and increase website awareness
Directory submissions – manual submission of your website in hundreds of relative directories that will ensure proper placement and gain brand awareness and quality inbound links throughout your campaign
Press Releases – create and distribute keyword enriched press releases to create high value and inbound links
Article submissions – optimize your article with keywords and phrases, then manually submit to article directories
Article creation – create article that is keyword enriched and submit it to article directories
RSS feeds – implement relative feeds that will bring keyword enriched content to your website
Forums and message boards
Website redirects
Webmaster tools and analytics setup

Regular maintenance – continuous updating and regular management and submissions throughout campaign

Dedicated consultant, personalized service

Results stage:

In the results stage we start to see all the hard work, planning, effort, and patience starting to pay back, resulting in a successful website. We define success by high traffic, high search engine ranking, high ROI, more visibility, name recognition and more sales. Opt My Biz believes that for a marketing campaign to be successful it must yield a high return on investment. In this stage, we will review with you the goals we set and which results were achieved. During the results stage we will evaluate our progress and share with you necessary steps and our recommendation for future success and with our 100% satisfaction guarantee, we will work hard to get your stamp of approval.

Maintenance stage:

Opt My Biz now turns our attention to the maintenance of your campaign. We believe that how you handle your campaign after it’s created will make or break your success. “Success is not a single moment when you reach the top – it’s the path that you continue to follow.” We revisit all the points of your campaign, we evaluate each step of the campaign and recreate and edit each point based on its results.