PPC Marketing | PPC Marketing Campaign

Opt My Biz will run your ppc marketing campaign through our powerful and exclusive program the 4 Steps 4 Success. Each campaign will go through four steps that will ensure outstanding results. We define success by ensuring that you get the results you need based on your company goals.

Our 4 Steps 4 Success are:

Analysis

Creation/Implementation

Results

Maintenance

Analysis

Setup goals: Opt My Biz will work with you to establish goals for your campaign. We first sit down with you to outline your key performance indicators or the metrics that you need for a successful campaign.

During the website analysis phase we will perform a full analysis of your website, including:

Geographic Targeting/Marketing Range
Keyword and Website Analysis
Evaluate the current status of your website/current PPC Campaign if applicable
Competitive Analysis – full analysis of you top competitors
Landing Page Analysis
Analyze your current marketing
Industry Analysis

Opt My Biz will present you with a full detailed plan for your PPC Marketing Campaign, after your approval, we move to the next step

Creation/Implementation

The Creation/Implementation stage is essential to your campaign. We will begin implementing all strategic planning that has been created exclusively for your campaign. PPC could be a powerful marketing tool if it has been developed, planned and managed in the correct way. Our interactive steps during this stage include:

Create and implement the campaign
Create and implement the ad copy
Title – custom title that will attract customers
Description – optimized description that will result in higher click through rate
Display URL
Destination URL – for the ad to be effective your destination URL must be the right path
Gather and implement all the keywords for the campaign. After full research and analysis of keywords, we will extract relevant keywords to utilize within your campaign.
Keywords variations used (misspelled, negative, plurals, broad keyword, phrase keyword, industry keywords, targeted keywords)
Using different keyword variations allows for effectively targeting those customers that you are trying to reach
Setup your geographic targeting – this is a great tool if you are looking to target an audience in a specific area, if used effectively will result in high return on investment
Optimized Bidding will generate dramatic results with high CTR and investment
Review and optimize landing pages
Optimize your ad copy
Reporting creation
Google Business Ad Map
ROI and Conversion Rate tracking
Ad copy and keyword testing

Results

PPC results will be determined by improved conversion rates. The result of a PPC campaign has the potential to be powerful and profitable if done with the knowledge and expertise of an experienced consultant. Opt My Biz measures PPC Marketing success by the following:

Campaign goal achieved
High ROI
Increased conversion rate
Increased traffic
Build brand awareness

Satisfied clients: Opt My Biz will do everything in our power to ensure your satisfaction with the results of your campaign.

Maintenance

In a PPC Marketing campaign, maintenance is the most valuable stage. Opt My Biz wants to ensure that your future success continues with sustainable growth. So, in the Maintenance stage we will be evaluating, testing, optimizing and revisiting all the campaign details including: