Pay Per Click Facts

What Is Pay Per Click?

• Advertising displays when someone searches for a keyword or your ad is displayed along side relevant content on a website
• With the Google Network only, you can reach about 80% of the internet
• There are different ad types available including: Text, Video, Image ads
• You have different options to pay for clicks such as paying per click or paying per ad impression
• A ‘click’ is when someone sees your ad and selects the title of your ad and is directed to a web page
• You can set daily and monthly budget limits within your advertising accounts
• A ‘conversion’ is when someone does an action within your website – it may be a purchase or sign up for a newsletter
• Landing Pages are any page that someone lands on. It could be your website home page, or another page that you have optimized with the same messaging as your ads.