Ad — Ads can be positioned anywhere on a search results page. They are displayed when a searcher submits a query to a search engine or website that triggers the ad. You commonly see ads at the top of the results, above the organic listings, and on the right side of the page.

B2B- Business selling products or services to another business.

B2C - A business selling products or services to consumers.

CPC (Cost Per Click) — The amount you pay for each click in a PPC campaign.

CTR (Click Through Rate) — The amount of clicks divided by the total number of impressions equal your click through rate or percentage.

Conversion Rate — The amount of visitors that take action on an item.

eCommerce — Conducting commercial transactions on the Internet where goods, services or information are bought and sold.

Geo-targeting — Geo targeting in internet marketing is the method of determining the location of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, zip code, IP address or other criteria.

Impression — One view or display of an online ad.

Inbound Links — All the links pointing at a particular web page.

Keyword / Keyword Phrase — A specific word or combination of words that a searcher might type into a search field.

Landing Page — The web page at which a searcher arrives after clicking on an ad.

Negative or Excluded Keywords — used in PPC campaign they are used to avoid displaying ads for keyword combinations that are irrelevant for your products or services.

Organic Search Results — Organic search results are website listings on search engine result pages (SERPs) that are not paid for. Website addresses are displayed in organic search results because they are relevant to a searcher's queries in a search engine.

Pay Per Click Advertising — Online advertising where you only pay when someone clicks on your ads, which direct searchers to a specific page in your site.

PageRank (PR) — PageRank is Google's algorithm for ranking web pages that match a given search string. Google uses additional criteria besides PageRank for determining the ranking of pages.

Paid Inclusion — Paid inclusion is a search engine marketing product where the search engine charges fees related to inclusion of websites in their index. Paid inclusion products are provided by most search engine companies, the most notable exception being Google.

ROI — The amount of money you make compared to the amount of money you spent on your investment.

Rank — How well positioned a particular web page or web site appears in search engine results.

Reciprocal Link — Two different web sites that link to each other.

Search Directory — Search directory is a categorized collection of information about websites.

Search Engine — Search engine is a collection of information that is pulled from internet and from web pages.

Search Engine Optimization (SEO) - Organic Search Engine Optimization or SEO is when you edit the content and coding of your website to improve the websites visibility and ranking in search engines (Google, MSN, Yahoo). SEO will help you to reach millions of people who are shopping and looking for services online.

Search Query — The word or phrase a searcher types into a search field, which initiates search engine results page listings and PPC ad serves. In PPC advertising, the goal is to bid on keywords that closely match the search queries of the advertiser's targets.

Targeting — Narrowly focusing keywords and ads to attract a specific potential customer based on a marketing profile.

Traffic — Refers to the number of visitors a website receives. It can be determined by examination of web logs.