Internet Marketing | Opt My Biz

Google’s Latest Algo Update

stefanie — Thu, 26 Apr 2012 22:15:42 +0000

Google is now rewarding high quality sites with lots of good content. With their last ‘above the fold’ detections, combined with their new updates, Google is rewarding sites with high quality content with an emphasis on content above the fold. Google is paying special attention to user experience, as they always have, and they are really trying to weed out website that utilize spammy tactics. Watch out content spinners, you’re in for a real treat when you check your rankings!

Websites that are user friendly, provide important information and are ‘valuable’ naturally on the web are the sites that will be in top of the search rankings.

Find out more directly on Google’s blog at: Google Updates Latest Algo

Google Announced Improvements in Exact Match and Phrase Match Options

stefanie — Wed, 18 Apr 2012 17:55:48 +0000

Google Announced Improvements in Exact Match and Phrase Match Options

Google has announced that in May, they are making some great improvements in their Exact and Phrase match type options. For example, your ad will be eligible to show even if someone misspells the exact keyword. In the past, campaigns we inundated with tons of misspellings in every possible form and plurals, word stems and abbreviations. Now campaigns can be clean and organized with these new improvements.

Quality scores will still be determined on the exact keyword used not on any of the close variants. So when variant keywords help determine your ad, it will not have any affect on your bid estimates or quality scores.

The great thing that this announcement will improve is that you will still be able to tightly control your what keyword term will trigger your ads, but you still can reach potential customers using a close variant.

To learn more about the announcement and how Exact and Phrase matches are improved, check out Google Adwords Help – Improving Exact Match and Phrase Match.

Organic search results and their impact – Google Research

stefanie — Wed, 28 Mar 2012 15:01:10 +0000

Great information came out today from Google on the impact of Organic Search results and how they impact search ads directly.

Check out the link below for some great information.

http://adwords.blogspot.com/2012/03/new-research-organic-search-results-and.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blogspot%2FATHs+%28Inside+AdWords+-+EN%29

What Is Web Analytics?

stefanie — Tue, 13 Mar 2012 22:53:11 +0000

Web analytics is detailed data reporting on your website visitors. Implementing analytics into your internet marketing campaign allows us to analyze and monitor your customer and website visitors interaction. Web analytics allows us measure your key goals and objectives of your marketing efforts. Whether you have an online or offline campaign, the data that you receive is critical – understanding what the data is telling you, allows you to make smart decisions.

Key Areas You Can Track

Online Marketing Efforts
Customer Website Interaction
Offline Marketing Efforts
Ecommerce Websites

Learn More About Web Analytics, Call or Contact Us Today!